Lawn Care Technician
Product and Sales Training Curriculum Example
Overview: Below are several excerpts from a curriculum I developed for newly hired lawn care technicians at a lawn care company.
Business needs that the training solution materials met: For the Sales module, the lawn care technicians needed to learn how to:
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Identify weeds and products and service basics.
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Provide customer service.
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Approach customers to offer new services.
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Conduct sales conversations.
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Close sales.
Video: Introduction to the Lawn Care Packages
Project background: Top Lawn Care technicians needed an overview of the top three lawn packages.
Course features: This training video includes:
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An attention-grabbing overview of the lawn care packages and demonstration for how to offer each package to customers.
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A clear sales process with easy-to-follow steps.
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Creates a memorable experience through visually pleasing graphics.
My roles: Script Writer, Director, Video Editor, and Producer
Development tool: Vyond
Storyline 360 - Augmented Reality: Identify Common Weeds
Project background: Top Lawn Care requested an overview of the eight most common weeds and how to treat them.
Course features: This training module incorporates:
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An attention-grabbing introduction video that includes an overview of the topics and explains its importance.
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Images and definitions of the eight most common weeds found in lawns.
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A 360 augmented reality image in Storyline.
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Knowledge check questions to check participant understanding.
My roles: Instructional Designer, Video Developer, Script Writer, Photographer, and Storyline 360 Developer
Development tools: Storyline 360 and Vyond
Infographic: The Top Lawn Care Sales Process
Infographic: Accessible Design
Project background: Top Lawn Care's technicians needed a simple way to visualize the steps for selling lawn care packages and add-on services.
Course features: This infographic includes:
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An appealing layout and color choices.
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Reminder of the basic steps along with an explanation of how to successfully complete the step.
My roles: Instructional Designer and Developer
Development tool: Canva
Video: How to Sell Lawn Care Packages
Project background: Top Lawn Care requested training for their lawn technicians to train them how to explain their three lawn care packages, and how to sell them to customers.
Course features: This training video includes:
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An attention-grabbing introduction that includes an overview of the three main lawn packages and demonstrates how to offer them to customers.
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A clear process with easy-to-follow steps.
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Creates a memorable experience through visually pleasing graphics.
My roles: Script Writer, Director, Video Editor, and Producer
Development tool: Vyond
Augmented Reality: Discussing Lawn Issues and Fixes
Project background: Top Lawn Care needed to train their lawn technicians on how to approach customers about common lawn problems.
Course features: This training module incorporates:
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Attention-grabbing visual graphics to increase participant interest.
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An explanatory introduction video that includes an overview of the topics and explains the importance of the topic.
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Video demonstrations showing authentic scenarios for how to approach customers in conversations about issues they see in their lawns.
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A 360 augmented reality image in Storyline.
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Knowledge check questions to check participant understanding.
My roles: Instructional Designer, Video Developer, Script Writer, Photographer, and Storyline 360 Developer
Development tools: Storyline 360 and Vyond
Video: How to UpSell Lawn Care Packages
Project background: Top Lawn Care requested training for their lawn technicians on how to upsell add-on products and services to existing customers.
Course features: This training video includes:
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An attention-grabbing introduction that includes an overview of the three main lawn packages and demonstrates how to offer them to customers.
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A clear process with easy-to-follow steps.
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Incorporates storytelling with a realistic scenario and engaging visual graphics.
My roles: Script Writer, Director, Video Editor, and Producer
Development tool: Vyond